AdAlong is a digital marketing startup based on AI founded in 2017, we had the mission of bringing brands closer to their audiences via brands user content (UGC).
We developed a SaaS platform that enables brands to find all user-generated visual content – that is, photos and videos created by their consumers on social media – in one place. To present such a vast amount of content, we developed a number of tools, filters and modules enabling customers to find the right content for every marketing need.
Role: 6 years at Adalong – First AdAlong’ employee in 2017 where I designed the platform MVP, various tools and modules live with a Tech Lead and service providers to evolve as Marketing & Product design manager to develop sales strategies for customers and prospects.
Problematic
When created, AdAlong developed its core product: a platform for collecting, editing and publishing UGC content from social networks for brands. 60% of content produced by online brands is described as “poor”, “irrelevant” or “unusable”e and promoting the practice of trekking as a unique travel experience.
Objective
The objective is to develop an MVP of the platform for a launch in 6 months and the realization of first POCs with customers. The initial scope includes 3 modules:
“Collect”: UGC content library, semantic search, rights request and organization of UGC content in folders
“Edit”: creation of videos with the collected content
“Share”: publication on social networks, download
Methods
Research and Discovery: research guide, customer needs, end-user usage, competitor benchmarks, interviews, user personas
Product design: product layouts, user workflows; visual design, UI UX wireframing, prototyping, mockups and animations. (Including tests)
Product marketing: discussion workshop with prospects
Design Systems
UI kit developed during the project
Results
Platform developed and launched in 6 months
Top 30 start-ups Station F (HEC incubator)
6 POCs started within 3 months after launch
First fundraising
Tripling of the team in 1 year after launch
Visual design concept and production of 3 extra modules and evolution of existing ones
